Founded in 1955 in La Chaux-de-Fonds, Switzerland,
Corum has established itself as a pillar of creativity and innovation in the luxury watch industry. Renowned for its bold designs, technical excellence, and a spirit of innovation, Corum has carved a niche for itself by creating some of the most compelling timepieces that challenge the traditional norms of watchmaking.
Breaking Boundaries from the Start
Right from its inception, Corum demonstrated its commitment to pushing the boundaries of traditional watchmaking. The brand’s first major success, the Coin Watch, introduced in 1964, featured an ultra-thin movement housed within a genuine gold coin, perfectly blending numismatics and horology, and becoming an icon of luxury and innovation.
Iconic Collections
Corum’s adventurous spirit is further exemplified in its Admiral’s Cup series, launched in 1960. Inspired by the prestigious yachting competition, the Admiral’s Cup watches are notable for their dodecagonal cases and nautical pennants on the dial, reflecting Corum’s mastery over combining functional precision with thematic design.
Another hallmark of Corum’s innovative approach is the Bubble series. Launched in 2000, the Bubble watches feature an oversized domed sapphire crystal that creates a magnifying glass effect on the dial, showcasing Corum’s flair for whimsical and audacious designs.
Craftsmanship and Complications
Corum’s dedication to horological excellence is not limited to aesthetics alone. The brand has also made significant contributions to the development of complex watch mechanisms. The Golden Bridge series, with its linear movement displayed in a sapphire crystal case, is a testament to Corum’s technical prowess and commitment to showcasing the art of watch movements.
A Legacy of Art and Innovation
Throughout its history, Corum has collaborated with artists and designers to create limited edition pieces that merge the artistry of watchmaking with other creative disciplines. This collaborative approach has resulted in timepieces that are as much works of art as they are feats of engineering.
Looking Forward
As Corum continues to evolve, it remains dedicated to its founding principles of innovation, craftsmanship, and artistry. By constantly exploring new materials, designs, and technologies, Corum is set to continue its legacy as a brand that transcends the conventions of traditional watchmaking, offering collectors and enthusiasts timepieces that are unique, daring, and unmistakably Corum.
Corum stands as a beacon of creativity and innovation in the watch industry, continually reinventing the very concept of time through its exceptional designs and horological achievements.
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