Mido, a name synonymous with entry-level luxury in the Swiss watch industry, shares its lineage with Tisso

Mido, a name synonymous with entry-level luxury in the Swiss watch industry, shares its lineage with Tissot under the umbrella of the horological behemoth – the Swatch Group. My personal journey with a Mido timepiece spans over five to six years, including a strap replacement and a maintenance session, reflecting its commendable timekeeping prowess.

Positioned slightly above Tissot in terms of pricing, Mido stands out for its elegant design philosophy, often drawing inspiration from architectural marvels. A case in point is the newer Belluna collection, which borrows aesthetically from the neoclassical splendor of Milan’s Galleria Vittorio Emanuele II.

Elegance and Precision are the hallmarks of the Belluna series, showcasing clean dials and dauphine hands that embody the quintessential Mido style. Most watches in this collection come equipped with a date function, blending practicality with style.

A noteworthy aspect of Mido is its range of COSC-certified chronometers, offering a higher degree of accuracy at an accessible price point. With stainless steel models available around USD 1,000 to 1,200, Mido presents an attractive proposition for those seeking precision without breaking the bank. Historically, Mido has utilized the reliable ETA2824 and ETA2836 movements, but recent models like those in the Belluna line boast an 80-hour power reserve, a significant leap from the traditional 38 hours.

In Summary:
Mido’s place in the watchmaking world is firmly in the entry-level segment of Swiss brands, distinguished by its architectural-inspired aesthetics and cost-effective chronometers. With advancements in movement technology enhancing its offerings, Mido continues to appeal to those who value elegance, reliability, and affordability in their horological pursuits.