Since its inception in 1918,
Citizen has been a pioneering force in the global watch industry, renowned for its innovation, precision, and environmental responsibility. With the founding principle of “Better Starts Now,” Citizen has continuously pushed the boundaries of technology and design, ensuring that every watch is a masterpiece of engineering and craftsmanship.
Early Beginnings to Global Expansion
Citizen’s journey began in Tokyo, Japan, evolving from a small watchmaking company into a global brand synonymous with advanced technology and high-quality timepieces. The name “Citizen” reflects the company’s desire to produce watches accessible to all citizens worldwide, a goal that has remained at the heart of the brand’s ethos.
Eco-Drive Technology: A Revolution
In 1976, Citizen revolutionized the watch industry with the introduction of the Eco-Drive technology, which allows watches to be powered by light, eliminating the need for battery replacement. This innovation not only highlighted Citizen’s commitment to environmental sustainability but also set a new standard for convenience and efficiency in watchmaking.
Pioneering Achievements
Citizen has been at the forefront of technological advancements in watchmaking. The brand introduced the world’s first multi-band atomic timekeeping watch, which receives time calibration signals for accurate timekeeping, and the first professional dive watch featuring an electronic depth sensor. Citizen’s Promaster series is celebrated among professionals for its durability and advanced functionalities, catering to divers, pilots, and adventurers.
Innovation Beyond Timekeeping
Beyond technological achievements, Citizen has also made significant strides in watch design and materials science. The Super Titanium™ technology, which treats titanium to increase its hardness, has resulted in watches that are lightweight, durable, and resistant to scratches, embodying Citizen’s philosophy of combining beauty with functional excellence.
Global Presence and Future Endeavors
Today, Citizen is a global brand with a presence in over 130 countries, continuously innovating and expanding its product offerings. The company remains committed to its founding principle, striving to bring forth new technologies and designs that benefit people everywhere. With a focus on sustainability, precision, and design, Citizen is poised to lead the watch industry into the future, creating timepieces that inspire and endure.
Citizen’s legacy of innovation and commitment to excellence has made it a leader in the watchmaking world, setting the pace for future technological and environmental advancements in the industry.
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